What we do
818 works on the commercial questions that decide whether something grows, launches or stalls — with founders, owner-led businesses, leadership teams, investors and boards.
Find the opportunity.
Where is the opportunity, and how do we capture it?
Clear commercial direction, based on where value sits and what the business can credibly win. The output is a decision and a plan, not a document.
Build what's next.
Can this become a real business — and how do we build it?
From idea to something operating in a market. Validation, economics, proposition and the first customers — with the work done alongside you, not handed over.
Unlock the potential.
What's stopping this business from getting bigger?
Growth constraints are usually commercial, not motivational. We find the constraint, then build the route through it.
Ongoing senior support.
Who do you speak to about the decisions that matter?
A senior commercial voice available over time — for founders, owners and leadership teams making consequential calls.
Experience
Identified and developed a new commercial opportunity within the UK energy market, taking the proposition from early concept through commercial development and route-to-market planning.
Developed the commercial strategy around a distributed energy proposition combining generation, storage and changing electricity market structures.
Took a new energy product from supplier discussions through proposition, pricing, ecommerce, customer acquisition and market launch.
Worked alongside an established business to develop its renewable energy proposition, sales approach, marketing and commercial processes.
