About
Built from experience.
Lee Brandie
Founder & Principal
Lee Brandie is the Founder and Principal of 818.
His career has been built around identifying commercial opportunities and finding ways to turn them into businesses, products and partnerships.
He has worked across business development, strategy, energy, technology and entrepreneurship, operating within established businesses as well as building ventures from the ground up.
That combination shapes how 818 works.
Strategy matters, but only if it can survive contact with the real world.
Lee works directly with founders, owners and leadership teams, combining strategic thinking with a willingness to get involved in the work required to make an opportunity happen.
Philosophy
Think clearly. Move quickly. Build deliberately.
Clarity before activity
Doing more isn't necessarily progress. Understand the opportunity first.
Commercial reality matters
Customers, economics and execution ultimately decide whether an idea works.
Strategy should lead to action
The objective isn't another presentation. It's knowing what to do next and making it happen.