Strategy. Ventures. Growth.
Ideas into opportunities. Opportunities into businesses.
We help businesses find opportunities, build new ventures and turn ambitious ideas into commercial reality.
Some businesses need advice. Others need someone to help make it happen.
818 works with founders, business owners and leadership teams on the opportunities that sit outside business as usual.
A new market. A new venture. A difficult commercial decision. An idea that hasn't yet become a business.
We bring strategy, commercial experience and execution together to move opportunities forward.
Strategy
Find the opportunity.
Commercial strategy, market entry, business model development and positioning — grounded in where value actually sits.
Where is the opportunity, and how do we capture it?
Read more →Ventures
Build what's next.
Idea validation, commercial modelling, proposition development and launch strategy for businesses that don't exist yet.
Can this become a real business — and how do we build it?
Read more →Growth
Unlock the potential.
New customers and markets, partnerships, route-to-market and commercial development for businesses ready for their next stage.
What's stopping this business from getting bigger?
Read more →Approach
We like difficult questions.
- Is there actually a business here?
- Why aren't we growing?
- Should we enter this market?
- Who would buy this?
- What should we build?
- How do we commercialise this technology?
- Is the opportunity as big as we think it is?
- Should we build, buy or partner?
- How do we get our first customers?
- What would have to be true for this to work?
Energy & Technology
Where technology meets the real world.
Energy and technology markets are changing quickly. Regulation, decentralisation, electrification, data, AI and changing customer expectations are creating entirely new commercial models. 818 works with businesses operating within that change to identify opportunities, develop propositions and bring new ideas to market.
Founder & Principal
Lee Brandie
818 is founder-led. Strategy matters, but only if it can survive contact with the real world — so the work runs from the commercial thinking through to the execution needed to make an opportunity happen.