Capability is now widely available. Advantage comes from applying it where the economics of a process genuinely change — cost, speed, coverage or margin.
That means starting from the commercial process rather than the technology, and being honest about where the improvement is marginal.
The businesses getting value from AI are largely the ones that picked a narrow, well-understood, expensive process and changed its economics.
A perspective from 818 — a topic we work on rather than a published paper.